Personally I've always thought giveaways were counter-productive, and this is proven in the marketing industry where companies that rely on them always get bitten.

This forum is awesome all on its own, and the couple thousand core members who post regularly will do more than enough to spread the good word on your behalf.

The CCFR doesn't need to give things away to increase membership, you don't need to give things away to draw people in, and Daniel Defense doesn't have to have promotions to sell rifles. In all cases it is detrimental to long-term brand quality.