Dude, I'm well aware of the give away, I specifically named three sources who gave things away but don't have to.
This forum does but does not have to.
CCFR does but does not have to.
Daniel Defense does but does not have to.
I thought I was being blatantly obvious with that, my apologies.
JWire, I merely meant to brought up a well-known truth in the marketing industry, which is that giveaways are short term gain at the expense of long-term prestige. There are an extremely small amount of companies that have managed to make it part of an effective strategy, but they go against the tide.
I'm trying to give you a compliment by saying that this forum is so great that you don't need to. Yes you want to give back and that's great, but you do that by giving us an outstanding forum that we love. Ferrari doesn't need gimicks, and Jaguar doesn't need gimicks. The CCFR doesn't need gimicks, and you don't need gimicks.
Here's a simple azimuth check:
Out of all the people who have won the contests, how many have won but don't really contribute to your forum? Of those who contribute regularly and have won, how many of them would have stopped contributing if they hadn't won anything?
I commend your efforts to give back, but creating the best forum in Canada is a better gift to the community than guns or ammo.