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View Full Version : Ruger Discontinues The 77



Marner
09-25-2016, 02:05 PM
Looks like the end of the model 77 era. Ruger has a history of doing this. This will likely make the desirability of the 77-22 & 77-44 even more so. Elwood Epps inventory shows 3 or 4 77-44s. I must admit I'm tempted.

http://www.thefirearmblog.com/blog/2016/09/20/ruger-discontinuing-77-series-bolt-action-rifles/?utm_source=rss&utm_medium=rss&utm_campaign=rss

JustBen
09-25-2016, 02:56 PM
Why does Ruger do this?

Try to find a good 96 series rifle theses days!

Halfton
09-25-2016, 04:31 PM
Why does Ruger do this?

Probably because they are selling a ton of $300/$600 Ruger Americans and 10/22's but not a lot of the 77/22, 17, 357, and 77/44 ones which require more hand fitting and likely a lesser prophet margin. My guess is they will have a new model replacement soon as well.

Jim

kennymo
09-26-2016, 09:27 AM
It does say 'temporarily discontinued'.... Though who knows what that means. I'd be unsurprised to see them come out with another 'American' rifle to suit these calibres at a lower price point. Seems to be the way things are going.

nntw
09-27-2016, 12:08 PM
It does say 'temporarily discontinued'.... Though who knows what that means. I'd be unsurprised to see them come out with another 'American' rifle to suit these calibres at a lower price point. Seems to be the way things are going.

Would make sense... it went from a $300 rifle to, what, and $800 rifle? A long ago article called "The royal rimfires" motivated me to buy mine... and the realization I could double my $ to sell it!

Justice
10-31-2016, 01:45 PM
"...Why does Ruger do this?..." Ruger is run by Marketing MBA's. If something doesn't meet sales projections they kill it.