I've always seen the 10/22 in one of 2 ways:
"EVERYONE has a 10/22. They're like plague. You need something more unique."
Or
"How in the heck do you NOT own a 10/22 yet? They are a Canadian shooting staple!"
But I think it's about time I hand down my Dad's Winchester 67 to my son.. so I'm going to need a new .22!