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  1. #1
    Senior Member Marner's Avatar
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    Ruger Discontinues The 77

    Looks like the end of the model 77 era. Ruger has a history of doing this. This will likely make the desirability of the 77-22 & 77-44 even more so. Elwood Epps inventory shows 3 or 4 77-44s. I must admit I'm tempted.

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    "If you choose not to find joy in the snow, you will have less joy in your life but still the same amount of snow"

  2. #2
    Resident Combine Pilot JustBen's Avatar
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    Why does Ruger do this?

    Try to find a good 96 series rifle theses days!

  3. #3
    Member Halfton's Avatar
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    Quote Originally Posted by JustBen View Post
    Why does Ruger do this?
    Probably because they are selling a ton of $300/$600 Ruger Americans and 10/22's but not a lot of the 77/22, 17, 357, and 77/44 ones which require more hand fitting and likely a lesser prophet margin. My guess is they will have a new model replacement soon as well.

    Jim

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  5. #4
    Moderator kennymo's Avatar
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    It does say 'temporarily discontinued'.... Though who knows what that means. I'd be unsurprised to see them come out with another 'American' rifle to suit these calibres at a lower price point. Seems to be the way things are going.
    Cleverly disguised as a responsible adult.

  6. #5
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    Quote Originally Posted by kennymo View Post
    It does say 'temporarily discontinued'.... Though who knows what that means. I'd be unsurprised to see them come out with another 'American' rifle to suit these calibres at a lower price point. Seems to be the way things are going.
    Would make sense... it went from a $300 rifle to, what, and $800 rifle? A long ago article called "The royal rimfires" motivated me to buy mine... and the realization I could double my $ to sell it!

  7. #6
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    "...Why does Ruger do this?..." Ruger is run by Marketing MBA's. If something doesn't meet sales projections they kill it.

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